The pace of AI innovation isn’t just fast—it’s energizing. For modern marketing teams, it presents a rare opportunity: to create new value, reimagine workflows, and unlock creative potential. But that opportunity hinges on one key ingredient: AI fluency.

Marilyn Barefoot, a marketing industry veteran, hosts the “Breaking Brave” podcast and designs innovation workshops for leading firms. As a business leader, speaker and advisor, Marilyn Barefoot has partnered with a wide variety of organizations around creativity, innovation and problem solving of all types. Marilyn founded Square Peg, a full-service communications agency with clients that include Coca-Cola, Microsoft, Nike and 20th Century Fox.